Hey! I'm so glad you're here. I started Affirm in 2017 as an empowering, self loving, affirming brand. I started the photography and clothing brand at the same time. At the time I simply wanted to wear my own brand as I was photographing clients. It grew into an online clothing store with affirming and positive messages. Working a full-time corp job, building a brand and business, running a blog and podcast (thisisallison.com) was a bit much for me! I chose to totally focused on the photography business with plans to come back to everything else. Well here I am!! This time the clothing brand is very limited on purpose. I chose to focus on my purpose of helping people affirm who they are and encouraging you to START right now. I have a few customers that have worn their START shirts every Monday this year as a reminder that every week is a new week and you can start pursuing any dream or life you want! This brand is all about affirm who you are and never letting dreams die.